Selling to Educators is tough !

Once or twice each year, you bring your salespeople together to talk about new product offerings, recognize outstanding performance, and share ideas as to how to maximize results.

Be sure that all the time and effort you put into your meeting will result in increased sales performance!

SMART Selling, Inc., the leading provider of effective sales training for the Education market, has gathered a team of nationally renowned experts who will conduct breakout sessions at your Sales Meeting that will increase sales rep productivity.

Each of the 3 two-hour breakout sessions is customized to reflect the objectives of your sales meeting with hands-on, interactive activities featuring your products and services.

In this breakout, your team will have the opportunity to spend two hours with a Superintendent, a CIO, and a Board Member in a “no holds barred” session.   Learn what makes these folks tick – what is important (and what is not important) to them. Discuss the best ways to gain access to these decision makers.   A unique opportunity to ask about all the things you always wanted to know, but were afraid to ask – with experts who understand both sides of the sales relationship.

It's one of those hidden little secrets:   Sales reps are terrified of their phone!   Calling strangers will never again be a problem after this hands-on session conducted by the leading authority on effective phone prospecting and selling.   Reps will not only hear about the most effective methods of gaining access, they will actually test out their new found skills with live phone calls to prospects they have never been able to reach.

How do you make your product or service something that an educator “has to have” (as opposed to something considered “nice to have”)?   This session takes your product or service and helps reps to identify what makes it unique, and, more importantly, focuses on the methodology necessary to make sure that this uniqueness becomes an absolute requirement.   When your product is viewed as a necessity, price is never an obstacle.

Bob Hughes' rich background includes both business and education. He has been a member of a School District Board of Directors (Kirkland and Redmond, Washington - 23,000 students) for 27 years.  Mr. Hughes is also a retired executive from The Boeing Company, where he served as Corporate Director of Education Relations, General Manager of Programming Services and General Manager of Professional Software Products.   While there, he was asked by Boeing's Chairman and a business group, the Washington Roundtable, to participate in a nation wide education reform study, plus assist various educational institutions to understand the need to teach 21 st century skills.   His last two assignments before leaving Boeing were as a “Loaned Executive” reporting directly to Washington State's Superintendent of Public Instruction developing a state wide educational technology plan, and as chairman of the Governor's Advisory Council on Advanced Technology in Schools. 

Because of his strong background in both technology and schools, Mr. Hughes has become an invited speaker at more than 400 workshops and conferences nationwide.   As a charter member of the Washington State Roundtable's Working Committee on Education, Mr. Hughes has also co-chaired the Seattle Chamber of Commerce Education Committee, been a board member for the Washington State School Directors Association, the California based Autodesk Education Foundation, the Executive Service Corp. of Washington, and the Florida Chamber of Commerce WorldClass Schools Foundation.   In recognition of his work in education, the former Governor Booth Gardner (Washington State) named Mr. Hughes to Chair his Advisory Council on Advanced Technology in Schools.

Dr. Chip Kimball is Superintendent and the former Chief Information Officer for the Lake Washington School District (23,000 students).

Chip is best known for providing compelling vision and leadership for school systems as they embrace the challenges of student learning, organizational change, and innovation in the information age. Chip is deeply rooted in school reform and technology integration with his work as a teacher, district administrator, state official, and consultant for schools and high-tech businesses.

In addition to his work at the local level, Chip has been featured as a conference speaker and facilitator at the district, state, and national level. As a well known consultant, Chip advises corporations, school districts, and education organizations on how to use technology as a catalyst for systemic change. Chip has served on several boards including the International Society for Technology in Education (ISTE). Chip is an advisor for a number of companies and non-profits including Hewlett Packard, Microsoft, Bill and Melinda Gates Foundation, and several education technology start-ups. He is currently serving as the education strategist for the Paul G. Allen Family Foundation recommending the bulk of the foundation's education strategy.

Ron S. La Vine , MBA, President and founder of Accelerated Sales Results, Inc., has been in sales and sales management for over 35 years. Accelerated Sales Results specializes in working with business-to-business salespeople--both inside and outside--who conduct cold calling over the phone into the Fortune 500 and large organizations such as local and state schools, universities, hospitals and local, state and federal government.

Each workshop is designed to deliver practical, time-tested, live sales cold calling training, where participants begin showing results from the very next time they get on the phone. Participants love the “live calls” into their own accounts. Ron demonstrates low-pressure, easy-to-learn and use, customer-oriented techniques, ideas and processes.

He works with hundreds of salespeople each year, helping them to learn how to get more business while working over the phone. Ron provides sensible, how-to ideas and processes that help salespeople use the phone more effectively to cold call, prospect, sell and service accounts, without fear and rejection.   These how-to ideas, articles and tips appear regularly in the print and electronic media.

Ron has written numerous articles and has been featured in a variety of magazines and professional sales and marketing industry-related newsletters.

Larry Sugarman , President of SMART Selling, Inc., has 40 years of successful experience in sales, sales management, marketing and sales training.   His consistent over quota performance at such diverse companies as Xerox Computer Services, SMS and Jostens Learning Corporation proves that an effective sales process contributes more to power performance than any specific industry knowledge.

During the past 12 years, Larry has trained over 1,900 sales representatives and sales support professionals in the Education Market alone.   IBM K-12 Education, Curriculum Associates, Apple Computer Education Division, Pearson Digital Learning, and Oracle Higher Education are just a few of the companies who have implemented SMART Selling to improve their sales productivity.  

His sessions are always entertaining, highly interactive, and full of realistic and helpful insights into the hard facts of selling successfully to educators.

Depending on the size of your sales organization, the sessions will be conducted one to three times during a 6-hour period. To ensure maximum value and interaction, we suggest that 3 groups of 10-70 participants be created.   

Special arrangements will be made for organizations with greater than 210 participants.

Pricing - Please contact us for a customized quotation for your organization.

Book Your Sales Meeting Now!

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